Case study 2: Impress with unique visuals When the 2008 financial crisis necessitated painful cuts at a Silicon Valley insurance company, chief information officer Jag Randhawa knew he needed a creative solution to boost morale and keep employees engaged. Be particularly careful of your writing in this section. Patrick Lee and his teammates began their quality improvement work in Kirehe, Rwanda, last year, the staff at the local hospital was taking vital signs properly less than half the time. They were provided for a reason. Usually, the greater your reliance on facts rather than speculation or assumptions , the better the logic and persuasiveness of your arguments and the quality of your decisions.
See if combining and manipulating data presented in different parts of the case may lead to new insights. Be sure that your case studies are organized and easy to find. Consider using sub-heads to group related items. Case Discussions in the Classroom A classroom case discussion is usually guided by the instructor. Broadly speaking, the different stages in the case analysis process could be as follows : 1.
I incorporated section slides that I gave a different look so I could tell where I was in the talk. There is no universally accepted definition for a case study, and the case method means different things to different people. Mauffette-Launders and James Erskine, Writing Cases, Ivey Publishing, 4th edition 3. Regardless of how many alternatives you have, you should only present the most viable solutions. With cases, as in real life, not all information is equally reliable or relevant. What are the communication strategies identified in the case? If you have different ideas from other people in your group, speak out! Conclusion Spell out your recommended program of action, that is, the alternative solution that you recommend.
Most of them are geared toward average readers. You should make a special effort to establish the significance of any quantitative data presented in the case. Since I was allocated 45 minutes, I had roughly 2 minutes per slide. Most of the time cases can be viewed from various dimensions. I will admit that during presenting I have fell back on relying on the slides to carry me through rather than the me carry the slides through. About Neil Patel He is the co-founder of. However, if using secondary research will help you come up with a better solution, by all means use it.
You arenÕt expected to update the case. Your organization probably has lots of ready-made slides about itself, which is an easy source of material. You are selling the manager on your ideas and even a single typo can make you look unprofessional. In the pre-powerpoint presentation days I was at a industry conference listening to a top rated, bestselling author present. Gathered your post and now I feel better about the presentation.
These are some of the pointers to remember when presenting a case study. In the real world, management problems are usually dynamic in nature. I also included a basic agenda slide to help guide attendees. Students are expected to participate in the discussion and present their views. The importance of preparing beforehand cannot be emphasized enough — a student will be able to participate meaningfully in the case discussion only if he is knowledgeable about the facts of the case, and has done a systematic case analysis. However, in general you should be able to state the problem in one page or less.
Make sure you indicate how you anticipate overcoming potential negative factors associated with your plan of action. Making the diagnosis identifying problems, i. As a rule of thumb, you should identify two to three alternatives. You need to be really clear on what your application actually does, and what business needs it serves. To put it simply, there is no unique, correct answer in the case study method.
Budget numbers are good, too. Are you able to circulate documents ahead of time, which might affect the data you want to emphasize in the actual presentation? I was surprised at how empowering it felt. Additional Comments Conclude with any final comments that you believe need to be communicated to the manager. This does not mean, however, that you can be frivolous when making recommendations in class. Often asked to plan sales meetings.
It illustrates the challenges homeless people face in accessing health care and the characteristics of high-quality care that can improve their lives. Presenters who omit this part can usually count on getting questions about this after their presentations, from me or from someone else. An 8-fold increase in the marketing budget. Create a short description of the presentation. Make sure that you have right tools in your presentation.
The consequences to the student from involvement in the method are listed in Exhibit 3. Since end-users and authors need to understand the ontology it often can't be very complex, and in most systems it actually isn't that complex. Cases reflect the ambiguity and complexity that accompany most management issues. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. Or will a unique, more entertaining route be more persuasive? Based on my presentation, I wrote a few blog posts including the one incorporating the 21 tips and tricks.